The Reel Blog
- We bloody love animation here at The Reel. Limited only by the imagination of the artist, the vast majority of animated work we get submitted managed to boggle our eyes and blow our brains. However, the toons we love to love don’t always have to be filled with flash-whizz visuals, as this delicate spot for the NSPCC goes to prove. Directed by VFX master Jake Mengers, the crux of the commercial is to demonstrate the harrowing content of the type of call the helpline receives in a striking and hard hitting way, albeit without literal representation of the serious issues of physical child abuse. The result is a beguiling journey of two waveforms; the fluttery, nervous and scared voice of ‘Emily’ juxtaposed by the calm, supportive and soothing voice of the counsellor. Hard-hitting without ‘showing’ anything, the spot provides an insight into the content of the type of calls received by the charity. We spoke to the
Parallel Lines Go 3D
23/07/2010
0 Commentsadd commentHot on the heels of their impressive Cannes Lions Film Craft Grand Prix for The Gift, Philips, DDB and RSA are collaborating on the next element of the ‘Parallel Lines’ campaign … IN 3D! Directed by RSA’s Barney Cokeliss, the new film is designed to promote Philips’ cinematic range of 3D LED TVs, including the world’s first Full HD 3D cinema proportion LED TV, Cinema 21:9 Platinum Series, which launches later this summer. The 3D film (using the same snippit of dialogue that formed the basis of the previous five) will be revealed in September and will be supported by an in-store retail experience. A 2D version of the film will also be presented on www.philips.com/cinema and ..NewsReel 20/07/10
20/07/2010
0 Commentsadd commentBLINKART'S KYLE BEAN DRESSES SELFRIDGES 2AM GET TASTY NEW SIGNING JONATHAN VAN TULLEKEN GETS INTO THERAPY DAVID&GOLIATH BOOST THEIR EUROPEAN TALENT STUART WRIGGLESWORTH HEADS FOR A TANTRUM AND FINALLY… BLINKART'S KYLE BEAN DRESSES SELFRIDGES Blinkart (the pretty sister to ace London production company Blink) artist Kyle Bean has been commissioned by Selfridges to create a series of sculptural installation..- Stuart Wrigglesworth has left London based commercials outfit Feel Films and headed to Tantrum, where he will become a partner and head up their commercials division. Tantrum (the UK and LA based production company) focuses on TV and digital primarily, but is also developing a design and events arm. Tantrum has been running for 4 years and is owned by Will Waters (Producer/MD), Richard Tindall (Director), Charlie Watson (Producer/Head of Digital and formerly HTV at FCB) and also now Wrigglesworth. The full Tantrum overhaul includes a re-launch in the coming months involving an integrated website combining all disciplines plus Tantrum LA which opened its doors in June 2010. It will also see the introduction of Albert the Gorilla - a new addition to the Tantrum team. Recent signings in London include renowned English comedy director Matt Lipsey and at Tantrum LA 'The Shield' director Stephen Kay. For more info, contact Stuart on stuart@tantr..
- Independent creative agency David&Goliath (www.dng.com) has just announced the appointment of John Davis as Executive Creative Director of its European operations, which includes offices in London and Frankfurt. Davis is one of several new hires for D&G Europe: Rob Porteous and Dave Askwith have also been named Creative Directors of D&G’s London office. “Our expansion into Europe is important for us as an agency and also for our largest client, Kia, which is in the midst of an impressive turnaround,” said Angelo. “In John, Rob and Dave, we have a team with a deep knowledge of the auto industry and an outstanding track record of creating work that, under our mantra of Brave, will continue to bolster Kia’s share of the market in Europe.” John Davis, 39, replaces Frazer Jelleyman, who left the agency in early 2010 to pursue o..
