ABOUT THE REEL

What is The Reel?

The Reel is a constantly updated online and DVD library of the greatest in TV, cinema and viral advertising, alongside the snazziest shorts and prettiest promos. Published by Xtreme Information, The Reel has been peddling its wares for 25 years under many guises (XNC, The Register), showcasing the best in UK and International advertising to creative types throughout the advertising industry consistently and comprehensively. With a live content count of 50,000+ searchable pieces (more than any of our 'competitors'), The Reel's ever-expanding archive is full of creative you know, creative you love and creative you haven't seen anywhere else. With each and every piece featured thoroughly credited with full creative details - from the agency behind the concept to the team that made it look pretty - the service has become an essential one-stop-shop for anyone living in or visiting AdLand.

 

Why Use The Reel?

Whether you're a runner looking for examples of ads featuring butterflies or a creative frantically searching for your own name (we know you do it), The Reel's service is an invaluable resource to anyone within the creative community. Every piece of footage contained within the archive is fully credited and cross-referenced with country / style / category /keyword details, meaning the who, what, where and when information you need is at your fingertips. With our constantly updated homepage, intuitive channels, news-filled blog and weekly newsletter, the latest and greatest work is a simple click away.

 

Who Uses The Reel?

The online and physical Reel library is used by advertising agencies, advertisers, directors, production and post production teams from around the world, as a source of talent, contacts and inspiration. Some current subscribers you might have heard of include:

  • Leo Burnett
  • Abbot Mead Vickers BBDO
  • M&C Saatchi
  • Publicis
  • Wieden+Kennedy
  • Wanda Paris
  • Velocity Films
  • Blink Productions
  • Gorgeous Enterprises Ltd
  • Red Bee Media
  • MJZ
  • Channel 4 Creative
  • Rushes Post Production
  • Adelphoi Music

 

How do I get/get on The Reel?

Being a part of The Reel is as simple as freshly-baked pie. Want to subscribe to its marvellous content - click here. Think you've got work that can sit with the best - click here! Want to ask us a question, pose us a riddle, tell us how much you love us - email us on editor@thereel.net or call +44 (0) 20 7575 1985. Easy!