The Reel Blog
- Yesterday the APA, IPA and Contagious formed a coven of advertising seers and attempted to gaze into a stormy crystal ball, looking into the future of Advertising, and cramming it all into one afternoon. It sounds all Harry Potter, but the reality was far more techy and impressive than that. Adam Greenfield Principal and co-founder of Do projects; Nokia kicked things off in fine style, highlighting the necessity for brands to exercise courteousness, bravery and restraint when engaging consumers with augmented reality marketing in the future. Adam also highlighted (amongst a few other speakers over the course of the day) the psychological effects of invasive marketing techniques – and how careful all marketers need to be nowadays. Shouting the loudest doesn’t necessarily mean that you will be heard.
- You know we love Dutch agencies, and our fondness for big things it well documented, so the announcement that Dutch advertising veterans Erik Wünsch and Peggy Stein have joined creative forces with brand expert Colin Lyon, to launch OneBigAgency this month has left us giddy. The new Amsterdam-based business development and brand communications company sees the three partners look Internationally for inspiration, collaboration and commercial focus, with Wünsch in the role of Creative Partner, Stein as Strategic Partner, and Lyon as CEO and Managing Partner. Now, let’s have a look at them: Now THAT’S a fine picture! Back to the story, Wünsch and Stein bring to OneBigAgency a formidable depth of advertisi..
BTAA 2010 - The Winners
11/03/2010
0 Commentsadd commentThe BTAA’s took place last night and, amongst the boozing, flirting and jollity, a few gongs were handed out. Taking home a mighty seven golds, BBH also snapped the title Most Successful Agency of the Year. With work including the Robinsons Wimbledon Championships sponsorship, the Barnardo's 'Turn Around' campaign and Robert Carlisle’s epic monologue for Johnnie Walker - 'The Man Who Walked Around The World' – the agency certainly had a good-looking 12 months! Begbie and his tale also caught the judges’ eye in when awarding the Best Viral Commercial. Top of the other pops was Saatchi & Saatchi, receiving the Best Television Commercial of the Year for it’s flash-mob funkatron 'Dance' for T-Mobile. Not content with that, the ad also won two Gold wards in the Best Over 90-Second Commercial and Telecommuni¬cations Services categories. VCCP did well too, picking up a hefty four golds a..- With only 6 weeks to go for the closing deadline for films, the crafty folk at Rushes Soho Shorts have set you creative types a new challenge - design a piece of artwork to be the face of the festival magazine. The competition is free and open to anyone over the age of 18 (too bad Miley Cyrus), and you can download the Entry Form at www.sohoshorts.com. The festival was created 12 years ago from a need to showcase amazing work that was only ever seen by a few, to spotlight the talent and breadth of skill making and provide an opportunity to network and an outlet to watch and enjoy films with a wide audience. Since then, the shorts 'scene' has become more than the sum of its parts, it's an inspirational ground for simple, often provocative and exciting ideas. The artwork/design for the cover should reflect the creative, inspiratio..
The Skype's The Limit
09/03/2010
0 Commentsadd commentFollowing on from last year’s campaign ‘Wilderness Man’, internet communications giant Skype have turned the wacky-idea-dial to eleven once again in a new effort to hawk their digital chattery to one and all. Where ‘Wilderness Man’ involved one lonely bloke in Spain, Pulse films and POKE’s new outing is slightly more ambitious. Skypers can contact one of 5 different performance artists based around the world with a message (anything from ‘Will you marry me?’ to ‘Please tape Total Recall tonight’), the artist will then interpret the message in their own signature style. Baring in mind that there could be anything from circus performance to sculpting with food – the outcome is going to be as crackers as it is creative. W..
