The Reel Blog
Parallel Lines Go 3D
23/07/2010
0 Commentsadd commentHot on the heels of their impressive Cannes Lions Film Craft Grand Prix for The Gift, Philips, DDB and RSA are collaborating on the next element of the ‘Parallel Lines’ campaign … IN 3D!
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Directed by RSA’s Barney Cokeliss, the new film is designed to promote Philips’ cinematic range of 3D LED TVs, including the world’s first Full HD 3D cinema proportion LED TV, Cinema 21:9 Platinum Series, which launches later this summer. The 3D film (using the same snippit of dialogue that formed the basis of the previous five) will be revealed in September and will be supported by an in-store retail experience. A 2D version of the film will also be presented on www.philips.com/cinema and www.youtube.com/philipscinema. Exclusive footage of how the film was made, including interviews with the director and crew, will be released on Philips Cinema’s Facebook page www.facebook.com/philipscinema during the build up to the premiere in September.
But that’s not all!! Don’t forget that entry for the Parallel Lines UGC competition ‘Tell It Your Way’ closes next month (8th August). With Ridley Scott choosing the overall winner, competition amongst the film community to create a new film in the Parallel Lines series is fierce, with one team flying to the Arctic to finalize their entry. The overall winner will be selected in September following two rounds of voting, including a YouTube public vote, and will receive a week’s work experience with RSA and a red-carpet premiere experience in addition to having their film recognized by Sir Ridley Scott.
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