THE REEL

All the spots wowing our Eds' eyes at the moment.

AGENCY

Specsavers Creative, Guernsey
CREATIVES

Graham Daldry, Steven Loftus
AGENCY PRODUCER

Sam Lock
PRODUCTION

Adopted Films, Hampshire
DIRECTOR

Henry Sheldon
PRODUCER

Alex Honnor
EDITORS

Nick Frampton
POST PRODUCTION

Cinewessex, Winchester
SOUND PRODUCTION

Audio Network, London
DATE

4th Jan 2010
COUNTRY

UK
MEDIA TYPE

Non-Traditional

We’ll make no bones about it, we like to start a New Year the same way we start anything – consumed with the giggles. So imagine our delight when one of the first commercials we saw in ’10 left us guffawing. Re-using their amazingly long-lasting ‘Should’ve gone to Specsavers’ endline, the latest spot in the campaign celebrates the brand’s 25th birthday by following a sprightly sperm that could do with some ocular assistance. Coupled with a chucklesome secondary gag, this charmer of a spot from the in-house creative team and Adopted Films’ Henry Sheldon is worthy addition to the exemplary canon.