THE REEL | Showcasing the very best in TV, cinema and viral advertising from around the world

All the spots wowing our Eds' eyes at the moment.

AGENCY

TBWA, Toronto
CREATIVES

Denise Cole, James Ansley
AGENCY PRODUCER

Nadya MacNeil
PRODUCTION

Holiday Films, Toronto
DIRECTOR

Adam Massey
PRODUCER

Tim Corrigan
DIRECTOR OF PHOTOGRAPHY

Barry Parrell
EDITING HOUSE

Traffik Edit, Toronto
EDITORS

Brian Noon
SOUND PRODUCTION

Vapor Music, Toronto
SOUND ENGINEER

Julian Rudd
DATE

5th Jan 2010
COUNTRY

Canada
MEDIA TYPE

Television

TBWA Toronto and Holiday Films have produced a subtle slice of comedy that exposes the limitless stupidity of drink drivers and their brainless schemes to avoid being nabbed by the breathalyser. Some sublime direction from Adam Massey ensures that the protagonist ‘Ryan’ looks extra stupid whilst using a penny to dissolve the alcohol in his breath. Not too quirky to skirt over the importance message and not too preachy to make you want to turn off, this spot is a myth-busting belter.

Rating

Post a comment

This feature is only accessible to subscribers of The Reel online. Click here to sign up.